| Value | Category | Cases | |
|---|---|---|---|
| 1 | I don't smoke | 1171 |
81.2%
|
| 2 | The brand my friends smoke | 60 |
4.2%
|
| 3 | The brand that has the most attractive advertising | 8 |
0.6%
|
| 4 | The brand that has advertising images that I identify with | 12 |
0.8%
|
| 5 | The cheapest brand | 20 |
1.4%
|
| 6 | The brand that has the best taste | 85 |
5.9%
|
| 7 | Options b.c.d.e.f (above) | 9 |
0.6%
|
| 8 | I do not take anything into consideration | 77 |
5.3%
|
| Sysmiss | 18 |