Journal Article

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The Journal of adolescent health : official publication of the Society for Adolescent Medicine

J.Adolesc.Health

Aug

59

2

222

229

CI: Copyright (c) 2016; JID: 9102136; OTO: NOTNLM; 2015/10/09 [received]; 2016/04/12 [revised]; 2016/04/15 [accepted]; 2016/06/03 [aheadofprint]; ppublish

United States

1879-1972; 1054-139X

PMID: 27265423

eng

Journal Article; IM

10.1016/j.jadohealth.2016.04.003 [doi]

Unknown(0)

27265423

PURPOSE: Over 20% of young adults in New Mexico currently smoke. We evaluated cigarette smoking prevalence of young adult bar patrons during an anti-tobacco Social Branding intervention. METHODS: The Social Branding intervention used a smoke-free brand, "HAVOC," to compete with tobacco marketing within the "Partier" young adult peer crowd. A series of cross-sectional surveys were collected from adults aged 18-26 in bars and nightclubs in Albuquerque, New Mexico, from 2009 to 2013 using randomized time-location sampling. Multivariable multinomial regression using full information maximum likelihood estimation to account for missing data evaluated differences in daily and nondaily smoking during the intervention, controlling for demographics, other risk behaviors, and tobacco-related attitudes. RESULTS: Data were collected from 1,069 individuals at Time 1, and 720, 1,142, and 1,149 participants at Times 2, 3, and 4, respectively. Current smoking rates decreased from 47.5% at Time 1 to 37.5% at Time 4 (p

Society for Adolescent Health and Medicine. Published by Elsevier Inc

Kalkhoran,S., Lisha,N.E., Neilands,T.B., Jordan,J.W., Ling,P.M.

Division of General Internal Medicine, Department of Medicine, University of California San Francisco, San Francisco, California.; Division of General Internal Medicine, Department of Medicine, University of California San Francisco, San Francisco, Califo

20160603

http://vp9py7xf3h.search.serialssolutions.com/?charset=utf-8&pmid=27265423

2016