Racial differences in cigarette brand recognition and impact on youth smoking

Journal Article

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BMC public health

BMC Public Health

25-Feb

170

2458-13-170

LR: 20150424; GR: CA-067850/CA/NCI NIH HHS/United States; GR: R01 CA067850/CA/NCI NIH HHS/United States; JID: 100968562; OID: NLM: PMC3586353; 2012/04/02 [received]; 2013/02/12 [accepted]; 2013/02/25 [aheadofprint]; epublish

England

1471-2458; 1471-2458

PMID: 23442215

eng

Journal Article; Research Support, N.I.H., Extramural; IM

10.1186/1471-2458-13-170 [doi]

Unknown(0)

23442215

BACKGROUND: African Americans are disproportionately exposed to cigarette advertisements, particularly for menthol brands. Tobacco industry documents outline strategic efforts to promote menthol cigarettes to African Americans at the point of sale, and studies have observed more outdoor and retail menthol advertisements in neighborhoods with more African-American residents. Little research has been conducted to examine the effect of this target marketing on adolescents' recognition of cigarette brand advertising and on smoking uptake. To our knowledge, this is the first study to examine racial differences in brand recognition and to assess the prospective relationship between brand recognition and smoking uptake. METHODS: School-based surveys assessing tobacco use and environmental and social influences to smoke were administered to 6th through 9th graders (ages 11 to 15) in an urban and racially diverse California school district. The primary outcome for the cross-sectional analysis (n = 2,589) was brand recognition, measured by students' identification of masked tobacco advertisements from the point of sale. The primary outcome for the longitudinal analysis (n = 1,179) was progression from never to ever smoking within 12 months. RESULTS: At baseline, 52% of students recognized the Camel brand, 36% Marlboro, and 32% Newport. African-American students were three times more likely than others to recognize Newport (OR = 3.03, CI = 2.45, 3.74, p

Dauphinee,A.L., Doxey,J.R., Schleicher,N.C., Fortmann,S.P., Henriksen,L.

Stanford Prevention Research Center, Stanford University School of Medicine, 1070 Arastradero Road, Suite 300, Palo Alto, CA 94304, USA. Adauph@stanford.edu

20130225

PMC3586353

http://vp9py7xf3h.search.serialssolutions.com/?charset=utf-8&pmid=23442215

2013